Oxford alt rock band Juniper Nights have just released their brand new music video today! We got asked to say a few words about it before release and I thought it was pretty cool, thanks for letting us check it out guys!
The video is for their single “All At Once” that was part of their debut EP that they released earlier this year. It’s a comical and strange visual to go with the music. I know one thing though, it’s definitely a fun watch! The video begins in a wood, with James (Frontman) running through the trees. Seemingly running away from something… or that’s my guess. That is until a giant white bunny pops out of nowhere!
The comical use of everyday things (toothpaste, to give an example) in the middle of a wood is quite different and certainly gets a bit of a reaction from the viewer. He then seems to stop whatever he is doing when he notices the bunny staring at him. After running away a little more (Kudos to the person who decided that he’d run when the music picks up, it really helps with the pacing of the music and visual!) the bunny soon becomes sinister. Delivering quite a message when you understand the intention behind it! The band had a little to say about why they did this.
“The song is about someone you trust promising you something and then turning on you. There’s a political aspect to it, but we’ve kept away from that in the video by representing the situation using a surreal bunny that turns against you.”
It could be a light hearted little video for most I guess, but there’s also another layer of understanding that is hidden under the surface. I’m not sure that I’d fully understand it if Zach (Guitar) hadn’t have briefly explained it.
There’s definitely been a lot of thought that has gone into the creation of it, hats off to the band!
The video really reflects what the band was trying to achieve and it is genuinely well filmed, produced and delivered. It’s not every day that you find a really good concept for a music video, as most are simply quite plain and generic. So if you’re interested, check it out on YouTube!
Review by Ben Kitching
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